In a world where every mobile device is a camera and everybody wants to commentate, the Corporate Video is vital in helping to maintain a company identity or brand personality.
Beyond preaching to the converted – the company's staff and its suppliers - the audience for a corporate video now extends to "the great unwashed".
A company's website is a platform where information can be controlled. But today all forms of social media relay the corporate message and leave it open for comment. This is especially true for You Tube and Facebook.
While it's essential that Corporate Videos communicate exact information and avoid confrontation these days even tightly written product presentations and e-Learning projects are subject to enormous scrutiny when uploaded to You Tube.